--- title: Privacy Policy | How We Handle Personal Data & Cookies | Benchmarking Alliance --- [Benchmarking Alliance Nordic AB](https://benchmarkingalliance.com) - Solution - [Hotel trends Benchmark your hotel’s KPIs against the market daily](https://www.benchmarkingalliance.com/hotel-trends) - [Conference trends Track and compare conference revenue and optimization](https://www.benchmarkingalliance.com/conference-trends) - [On-the-Books See how your future bookings stack up against the competition](https://www.benchmarkingalliance.com/on-the-books) - [Event intelligence Match performance to events and uncover missed demand](https://www.benchmarkingalliance.com/event-intelligence) - [Camping Trends Increase your camping revenue with daily market benchmark](https://www.benchmarkingalliance.com/camping-trends) - [Hotel market reports Get tailored market insights built for investors and analysts](https://www.benchmarkingalliance.com/hotel-market-reports) - [Resources](https://www.benchmarkingalliance.com/resources) - [Guides Guides to smarter benchmarking and revenue strategy](https://www.benchmarkingalliance.com/resources/tag/guides) - [News Industry updates and insights that keep you ahead](https://www.benchmarkingalliance.com/resources/tag/news) - [Success stories How top hotels use data to drive performance](https://www.benchmarkingalliance.com/resources/tag/success-stories) - [Partners & Integrations](https://www.benchmarkingalliance.com/integrations) - [Partners Connect with trusted experts in revenue and hospitality](https://www.benchmarkingalliance.com/integrations) - [Integrations Sync your data with us for seamless benchmarking](https://www.benchmarkingalliance.com/integrations) - [Support](https://www.benchmarkingalliance.com/support) - [About](https://www.benchmarkingalliance.com/about) [Book a demo](https://www.benchmarkingalliance.com/demo) [Log in](https://app.benchmarkingalliance.com/#/login/) Privacy policy # Privacy Policy At Benchmarking Alliance, we are committed to being completely transparent, both on how we work and how we handle the information we collect about our visitors. On this page, we’ll tell you how and why we process personal data and cookies on our website, as well as your rights and our obligations towards you, as a visitor. ### Personal data processor Benchmarking Alliance is responsible for the processing of personal data on this website. This means that it is our responsibility to ensure that you as a visitor: 1. Is aware of why and how we collect your personal information. 2. Can make active choices to approve or deny the processing and storage of your personal data (we do not process your personal data without your approval). 3. Can update their information. 4. Can be forgotten from the system and that the information we process about you is deleted. 5. Can have all personal information we store about you disclosed to you. 6. May request that we export your personal data when, for example, changing suppliers. 7. Have your personal information in safe custody with us. We do not disclose them to third parties without your being informed and expressly approving how and why this happens. ### Personal information and cookies Personal information includes everything that can identify you personally; name, address, social security number, e-mail, etc. In addition to personal information, there are also cookies. Cookies are small files that are sent to your computer via the browser (unless you turn off cookies) when you visit a website. Their function is to gather information about how a visitor uses a website, often to be able to offer customized content. Cookies are a bit special as the Datainspektionen (which is based on the Data Protection Act in Sweden) has not decided whether they are included in personal data or not. Even if cookies are not legally covered by the Data Protection Act regarding personal data, we believe that they are so important to your privacy that we treat them that way. And it is important that we store them for you! Read more below about why. ### Why do Benchmarking Alliance store your personal information and cookies? The whole basic idea behind Benchmarking Alliance's website is to deliver a good experience for our visitors. We want, among other things, to be able to present tailor-made guides and in-depth information, adapted to each person who uses the site. In order for us to be able to do that, we track how visitors click around and which guides they download. This means that we can later give suggestions for further reading within the specific subject, or related areas. Tracking is done using cookies. It is of course possible to use our website without allowing us to store cookies. Then the experience will not be as personal and fantastic as it is meant to be. If at any time you leave your email address to us during your visit to the website, the cookie will be linked to your email address. This means that, if you give your consent to it, we can email you suggestions for in-depth reading in the area you are interested in, in the form of, for example, guides and blog posts. ### How do we handle cookies? Cookies are tracked using trackers, for different purposes. In our case, it is only a matter of offering the visitor a tailor-made experience of our range. We use the following trackers to track and analyze cookies: ### What cookies do we use? To be able to give you a great experience, we work including cookies described above mainly with HubSpot, one of the market's best systems for Inbound Marketing and Marketing Automation. How cookies are used by each provider can be read on the respective websites for Linkedin, Youtube, Google, Doubleclick and Facebook. Here you can read more about how the different HubSpot cookies are used: [HubSpot Cookies](https://knowledge.hubspot.com/articles/KCS_Article/Reports/What-cookies-does-HubSpot-set-in-a-visitor-s-browser?__hstc=260036565.8532b7049adacf9f51e23633182f51be.1696230334711.1699959337765.1699961891029.6&__hssc=260036565.1.1699961891029&__hsfp=2357712330). ### How long do we store cookies? We only store cookies for as long as is needed for the purpose. The list above specifies the lifespan of each cookie. ### How to delete cookies in your browser How you delete cookies from your browser depends on which one you use. You can find guidance via the browser's own interface, or website. Some common browsers and how to delete cookies in them (click for external link): - [Chrome](https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=sv) - [Firefox](https://support.mozilla.org/sv/kb/Ta%20bort%20kakor) - [Internet Explorer](https://support.microsoft.com/sv-se/help/17442/windows-internet-explorer-delete-manage-cookies) - [Safari](https://support.apple.com/kb/PH21411?locale=sv_SE) ### When do we store personal data? Cookies are stored continuously, as long as you have approved them. Otherwise, personal data is stored when: - You download a guide or other file via a form on our site - You start a chat - In other ways, hand over personal information to us digitally, for example registration for training / events / seminars, via contact forms, etc. ### To give / withdraw consent We only start processing your personal data and cookies after you have approved the handling, as well as the purpose behind the handling. You further prevent the storage of cookies and the deletion of already stored cookies via your browser. The approach varies depending on the browser, so we refer you to your browser's help section to find the right path. In order to download our guides, you must agree that we store your information, in order for us to be able to give you suggestions for further reading in the area. You can unsubscribe from the mailings at any time via a link in the email. You can also update your mailing settings via the link in the email. If you unsubscribe from further mailings, your personal information will be deleted from our system. You can also email us at info@benchmarkingalliance.com. ### To update their information To update your personal information, you only need to email us at: [info@benchmarkingalliance.com](mailto:info@benchmarkingalliance.com) and we will solve it. ### To be forgotten To have your information deleted from our systems and registers, report it to us at [info@benchmarkingalliance.com](mailto:info@benchmarkingalliance.com). ### To have your information disclosed and / or exported To find out what personal information has been stored about you via and to possibly export it to a new supplier, report this to us at [info@benchmarkingalliance.com](mailto:info@benchmarkingalliance.com). We will then send you all the information we have stored as soon as possible. ### Third party information Your personal information is secure with us. We do not sell, trade or transfer them to external parties. ### Contact Us If you have any thoughts about how and why we handle personal data & cookies, you are welcome to contact us directly at [info@benchmarkingalliance.com](mailto:info@benchmarkingalliance.com). Stop guessing. Start benchmarking. 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