--- title: Nordic & Baltic Hotel Market Update | Watch the On-Demand Webinar | Benchmarking Alliance description: A 30-minute on-demand webinar on how 2026 has developed across the Nordic and Baltic hotel markets — and what's already on the books for the twelve months ahead. image: https://www.benchmarkingalliance.com/hubfs/solutions/featured/pexels-cl%C3%A9ment-proust-18372853.jpg --- [Benchmarking Alliance Nordic AB](https://benchmarkingalliance.com) - Solution - [Hotel trends Benchmark your hotel’s KPIs against the market daily](https://www.benchmarkingalliance.com/hotel-trends) - [Conference trends Track and compare conference revenue and optimization](https://www.benchmarkingalliance.com/conference-trends) - [On-the-Books See how your future bookings stack up against the competition](https://www.benchmarkingalliance.com/on-the-books) - [Event intelligence Match performance to events and uncover missed demand](https://www.benchmarkingalliance.com/event-intelligence) - [Camping Trends Increase your camping revenue with daily market benchmark](https://www.benchmarkingalliance.com/camping-trends) - [Hotel market reports Get tailored market insights built for investors and analysts](https://www.benchmarkingalliance.com/hotel-market-reports) - [Resources](https://www.benchmarkingalliance.com/resources) - [Guides Guides to smarter benchmarking and revenue strategy](https://www.benchmarkingalliance.com/resources/tag/guides) - [News Industry updates and insights that keep you ahead](https://www.benchmarkingalliance.com/resources/tag/news) - [Success stories How top hotels use data to drive performance](https://www.benchmarkingalliance.com/resources/tag/success-stories) - [Partners & Integrations](https://www.benchmarkingalliance.com/integrations) - [Partners Connect with trusted experts in revenue and hospitality](https://www.benchmarkingalliance.com/integrations) - [Integrations Sync your data with us for seamless benchmarking](https://www.benchmarkingalliance.com/integrations) - [Support](https://www.benchmarkingalliance.com/support) - [About](https://www.benchmarkingalliance.com/about) [Book a demo](https://www.benchmarkingalliance.com/demo) [Log in](https://app.benchmarkingalliance.com/#/login/) On-demand webinar # Nordic & Baltic Hotel Market Update — 2026 So Far Three quarters of 2026 are done. We've gone through the year across the Nordics and the Baltics — the whole region in one place — and in this 30-minute webinar, recorded on 6 October, we walk you through it and through the twelve months ahead. Watch it whenever it suits you. [Watch the recording](https://www.benchmarkingalliance.com/webinar-nordic-baltic-hotel-market-update-q3-2026#event-form) ![pexels-clément-proust-18372853](https://www.benchmarkingalliance.com/hs-fs/hubfs/solutions/featured/pexels-cl%C3%A9ment-proust-18372853.jpg?width=800&height=1200&name=pexels-cl%C3%A9ment-proust-18372853.jpg) ### About the event You follow your own market closely. We follow the whole region — every day, across more than 2,000 hotels in the Nordics and the Baltics. That vantage point is what this webinar is about. In 30 minutes we go through occupancy, ADR, RevPAR and total revenue from January through September: how the year has developed quarter by quarter, how the summer compared to last year, the biggest movers by country and city, where rate has held and where it hasn't, and how much of the revenue growth came from the room and how much from everything else. Then we turn around and look the other way — what's already on the books for the twelve months ahead, and what the booking pace across the region is telling us. You'll get our reading of the numbers, not just the numbers — including the questions the audience put to us at the end. ### Agenda - 2026 so far: occupancy, ADR, RevPAR and total revenue across the region, January–September - How the year has developed — quarter by quarter, and against 2025 - Country and city highlights: which markets grew, which held rate and which traded rate for volume - What's already on the books for the twelve months ahead - Live Q&A ### Watch the recording ## Speakers Meet the team presenting the numbers. ![Henrik\_small\_cropped](https://www.benchmarkingalliance.com/hs-fs/hubfs/team/Henrik_small_cropped.jpg?width=400&height=415&name=Henrik_small_cropped.jpg) Business Development Manager ### Henrik Karlsson [Contact](mailto:henrik.karlsson@benchmarkingalliance.com) ![Rasmus K\_small\_cropped](https://www.benchmarkingalliance.com/hs-fs/hubfs/team/Rasmus%20K_small_cropped.jpg?width=400&height=494&name=Rasmus%20K_small_cropped.jpg) CEO ### Rasmus Kjellman [Contact](mailto:rasmus.kjellman@benchmarkingalliance.com) ## More info about the event #### Beyond Your Own Market Your own market tells you one thing. Every market side by side tells you whether what you're seeing is local, or happening everywhere at once. That's the view we bring. #### The Long View A single quarter can mislead. We put this year against previous ones, and against what's already on the books for the twelve months ahead — the winter, next spring and next summer. #### Six Days After Close A quarter closes and the market data is ready within days. Q3 ended on 30 September; we presented it on 6 October. #### Open to Everyone More than 500 hotel professionals registered for the live session. You don't need to be a customer to watch it — register and the recording is yours, whenever it suits you. [Watch the recording](https://www.benchmarkingalliance.com/webinar-nordic-baltic-hotel-market-update-q3-2026#event-form) Stop guessing. Start benchmarking. [Book a demo](https://www.benchmarkingalliance.com/demo) - **Solutions** - [Hotel trends](https://www.benchmarkingalliance.com/hotel-trends) - [Conference trends](https://www.benchmarkingalliance.com/conference-trends) - [On-the-books](https://www.benchmarkingalliance.com/on-the-books) - [Restaurant trends](https://www.benchmarkingalliance.com/restaurant-trends) - [Event intelligence](https://www.benchmarkingalliance.com/event-intelligence) - [Camping Trends](https://www.benchmarkingalliance.com/camping-trends) - [Hotel market reports](https://www.benchmarkingalliance.com/hotel-market-reports) - [**Resources**](https://www.benchmarkingalliance.com/resources) - [Success stories](https://www.benchmarkingalliance.com/resources/tag/success-stories) - [Guides](https://www.benchmarkingalliance.com/resources/tag/guides) - [News](https://www.benchmarkingalliance.com/resources/tag/news) - **Company** - [About](https://www.benchmarkingalliance.com/about) - [Partners](https://www.benchmarkingalliance.com/integrations) - [Integrations](https://www.benchmarkingalliance.com/integrations) - [Support](https://www.benchmarkingalliance.com/support) - [Contact](https://www.benchmarkingalliance.com/contact) - [Career](https://career.benchmarkingalliance.com/) c/o Epicenter Malmskillnadsgatan 44A 111 57 Stockholm Sweden [Email us](mailto:info@benchmarkingalliance.com) - [LinkedIn](https://www.linkedin.com/company/benchmarking-alliance/) [Privacy policy](https://www.benchmarkingalliance.com/privacy-policy) Back to top