Free Live Webinar

Nordic & Baltic Hotel Market Update — 2026 So Far

  • Date: October 06, 2026
  • Time:
  • Location: Digital

Three quarters of 2026 are done. We've gone through the year across the Nordics and the Baltics — the whole region in one place — and in this live webinar we walk you through it, and through the twelve months ahead.

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About the event

You follow your own market closely. We follow the whole region — every day, across more than 2,000 hotels in the Nordics and the Baltics. That vantage point is what this webinar is about.

In 30 minutes we go through occupancy, ADR, RevPAR and total revenue from January through September: how the year has developed quarter by quarter, how the summer compared to last year, the biggest movers by country and city, where rate has held and where it hasn't, and how much of the revenue growth came from the room and how much from everything else.

Then we turn around and look the other way — what's already on the books for the twelve months ahead, and what the booking pace across the region is telling us.

You'll get our reading of the numbers, not just the numbers. Bring your questions and we'll take them live at the end.

Agenda

  • 2026 so far: occupancy, ADR, RevPAR and total revenue across the region, January–September
  • How the year has developed — quarter by quarter, and against 2025
  • Country and city highlights: which markets grew, which held rate and which traded rate for volume
  • What's already on the books for the twelve months ahead
  • Live Q&A

     

Speakers

Meet the team presenting the numbers.
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Business Development Manager

Henrik Karlsson

More info about the event

Beyond Your Own Market

Your own market tells you one thing. Every market side by side tells you whether what you're seeing is local, or happening everywhere at once. That's the view we bring.

The Long View

A single quarter can mislead. We put this year against previous ones, and against what's already on the books for the twelve months ahead — the winter, next spring and next summer.

Six Days After Close

A quarter closes and the market data is ready within days. Q3 ended on 30 September; we present it on 6 October.

Open to Everyone

You don't need to be a customer to attend. And if the time doesn't work, register anyway — everyone who signs up gets the recording, to watch whenever it suits you.