Increased Hospitality Revenue Through Insightful Benchmarking

Benchmarking Alliance was founded, marking the inception of its journey in the SaaS industry, focused on delivering innovative benchmarking solutions for the hospitality sector.

The company expanded its reach to Sweden, Norway, and Denmark, establishing itself as a significant player in the Nordic region and laying the groundwork for future growth.

Estonia became the latest addition to Benchmarking Alliance's expanding market, highlighting the company's commitment to broadening its geographical footprint and service offerings.

With its launch in Finland and the introduction of Restaurant Trends, Benchmarking Alliance not only expanded geographically but also diversified its product range to cater to a wider array of hospitality needs.

The addition of Latvia and Lithuania to its service area, coupled with the launch of On-the-Books and reaching a milestone of over 1000 hotels reporting data, marked a year of significant expansion and product development.

The unveiling of Conference Trends represented a strategic move to address the diverse needs of the hospitality sector, enhancing Benchmarking Alliance's reputation as an innovator.

Receiving the award as one of Europe’s Top 20 Extraordinary contributors to the Hotel Industry and Revenue Management solidified Benchmarking Alliance's position as a leader and a key influencer in the industry.

The company's expansion into Iceland underscored its commitment to covering the entire Nordic region, further strengthening its presence in the European market.

Achieving over 2000 hotels reporting data was a testament to the growing trust and reliance of the hospitality industry on Benchmarking Alliance's data and insights.

By launching services for Destination Management Organizations, the company broadened its scope, offering specialized insights and services to a new sector within the travel and tourism industry.

During the challenging times of the COVID-19 pandemic, Benchmarking Alliance played a critical role in aiding the hospitality business, government, media, and other stakeholders in understanding the profound impacts on the sector.

The company's continued growth, evidenced by more than 2500 hotels reporting data, demonstrated its sustained importance and effectiveness in providing key industry insights.

Joining the Nordtech Group and expanding into Mexico marked a new chapter in Benchmarking Alliance's story, signifying a significant leap in its journey towards becoming a global benchmarking leader.