Hotel Market Reports

Gain comprehensive insights into the hospitality industry with our Hotel Market Reports, tailored for hospitality investors, Destination Marketing Organizations (DMOs), and others interested in the sector. These reports provide an in-depth analysis of industry performance and emerging trends, offering valuable data for financial and marketing professionals.

  • Key Data for Strategic Decisions: Access critical data on metrics like RevPAR, ADR, occupancy rates, and market trends, crucial for investment and marketing strategies.
  • Deep Dive into Industry Trends.
  • Informed Investment and Marketing Strategies.
Hotel Market Reports

Hotel Market Reports

We outline how in-depth market analysis can guide strategic decisions in the hospitality industry

The Hotel Market Reports solution by Benchmarking Alliance is an analytical tool specifically designed for hospitality investors, Destination Marketing Organizations (DMOs), and other industry stakeholders. It offers a comprehensive collection of reports that provide in-depth analyses of hotel industry performance and trends. These reports enable users to compare critical market metrics, offering valuable insights into the dynamics of the hospitality market.

This service is crafted to provide data-driven insights, equipping stakeholders with the information needed to make strategic decisions in a competitive environment. With a focus on detailed market data and trend analysis, Hotel Market Reports is an indispensable resource for anyone looking to understand the hospitality industry's landscape, identify investment opportunities, and develop effective marketing strategies.

Latest benchmarks

Stockholm - April 2024


+13% vs LY



+8,7% vs LY



+16,1% vs LY


Copenhagen - April 2024


-7,2% vs LY



-6,2% vs LY



+27,7% vs LY


Oslo - April 2024


+22,6% vs LY



+28,0% vs LY



+9,6% vs LY


Helsinki - April 2024


+16,3% vs LY



+3,2% vs LY



+23,4% vs LY


Reykjavik - April 2024


-5,6% vs LY



-16,1% vs LY



+25,5% vs LY


Riga - April 2024


-8,2% vs LY



-1,1 % vs LY


Tallinn - April 2024


-9,2% vs LY



-22,2% vs LY



+36,2% vs LY


Get to know the product

Insights for industry growth: In-depth market analysis with Hotel Market Reports


How Hotel Market Reports Work

Hotel Market Reports system efficiently gathers extensive hospitality market data, utilizing both automated collection and user inputs to ensure a broad and detailed dataset. These reports are tailored to the needs of hospitality investors, DMOs, and industry professionals, focusing on market-wide analysis and comparisons. Users can define their own compsets for more focused insights, with the size of these sets ensuring data anonymity and market relevance. The collected data is processed to produce comprehensive reports and analyses. Accessible through a web interface, downloadable in Excel, or available via email subscriptions, Hotel Market Reports offer valuable, in-depth insights into hospitality trends and performance, aiding strategic decision-making and market understanding.

KPIs measured by Hotel Market Reports

Hotel Market Reports focuses on crucial KPIs that matter most in the hospitality industry. These indicators provide a comprehensive view of  the market's performance.

  • RevPAR
  • ADR
  • OCC%
  • TRevPAR
  • RevPG
  • Bed OCC%
  • And many more

The ROI of using Hotel Market Reports

Utilizing Hotel Market Reports brings significant benefits to hospitality investors, DMOs, and market analysts. These reports offer detailed market insights and data, aiding in the development of effective investment strategies and market positioning. Users of Hotel Market Reports have gained a deeper understanding of industry trends, leading to better-informed investment decisions and targeted marketing approaches. The return on investment manifests in improved strategic planning and market analysis, enhancing the potential for financial success and providing the tools necessary for making proactive, data-driven decisions in the dynamic hospitality industry.

Don't just take our word for it

Being a customer since 2010, we have consistently relied on Benchmarking Alliance's Hotel Trends and On-the-Books to steer our decision-making process. The depth of analysis on key performance indicators have not only enhanced our strategic planning but also significantly boosted our market competitiveness. Their service is a game-changer for any hotel serious about staying ahead in the industry. There is not a day at the office when the Benchmarking Alliance-reports are not on the screen.

Pär Augustsson VP Total Profit Strawberry

I am regularly using the On-the-Books report. It provides a clear and comprehensive overview of the markets future bookings. I use it in our commercial meetings showcasing our current performance but also in comparing us with our competitors. It's a great tool that helps us quickly understand why we are leading in some areas and gives us a chance to delve into reasons when we're trailing behind in others. This report has become an invaluable part of our work routine.

Eric Bäcklund Total Revenue Manager Jacy'z Hotel & Resort

As a DMO Benchmarking Alliance is an invaluable tool in our daily work. It provides critical market insights and a broader view of the region's overall status. This information gives us confidence when discussing the tourism industry with the media, enabling informed comparisons. We are impressed with Event Intelligence, a standout tool for tracking major regional events and their impact on hotel occupancy and RevPAR in the Stavanger area. It provides us with a clear and actionable perspective.

Per Morten Haarr Director Of Tourism Region Stavanger

Throughout our longstanding partnership, Benchmarking Alliance has proven to be a strong partner for us. Their comprehensive reports serve as a cornerstone for our revenue analysis, whether it is on chain level, for hotels on our revenue service or for individual properties. The reports offer great insights, not only shaping the strategy of our hotels but also driving the overarching strategy of BWH Hotels Scandinavia. The team at Benchmarking Alliance is great to collaborate with and always helpful.

Monika Moser Chief Technology Officer BWH | Hotel Group

As a mid-sized Swedish city, we greatly benefit from data-based analysis. Through Benchmarking Alliance, we gain a comprehensive view of how Linköping is developing as a destination, both in favorable and challenging times. The ability to compare with other cities, almost in real-time, makes this tool even more valuable. In short, we encourage all hotels in Linköping to participate in Benchmarking Alliance for their own benefit and for the advancement of Linköping as a destination.

Jörgen Nilsson Head of Tourism Visit Linköping & Co

Benchmarking is a valuable tool for evaluating your market position. It reassures you during peak season that your pricing is on point and during low season that dips in occupancy are a general trend. This comparison helps you understand the market better and identify dates where you can increase prices. Benchmarking a user-friendly tool that uncovers key metrics, allowing you to delve deep into the numbers.

Linda Karlsson Hotel Manager Brösarps Gästgifveri

How to get started

Get started in three steps

Step 01


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Book a demo

Begin by scheduling a personalized demonstration. This initial step provides an opportunity to see the platform in action, understand its capabilities, and how it can be tailored to meet your specific needs. Our team will guide you through the features and benefits of the solution, ensuring you have a clear understanding of its value and impact.

Step 02


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Industry insights

Gain immediate access to our  system for valuable insights in the hospitality industry. Let us support your analytical work for smart investments and strategic marketing decisions.