Solution

Hotel Market Reports

Gain comprehensive insights into the hospitality industry with our Hotel Market Reports, tailored for hospitality investors, Destination Marketing Organizations (DMOs), and others interested in the sector. These reports provide an in-depth analysis of industry performance and emerging trends, offering valuable data for financial and marketing professionals.

  • Access critical data on metrics like RevPAR, ADR, occupancy rates, and market trends
  • Deep dive into industry trends
  • Informed investment and marketing strategies
Hotel Market Reports

Hotel Market Reports

Letting in-depth market analysis guide strategic decisions

Hotel Market Reports is an analytical tool designed for hospitality investors, DMOs, and other industry stakeholders. It offers a comprehensive collection of reports that provide in-depth analyses of hotel industry performance and trends. Through this, you can compare critical market metrics, offering valuable insights into the dynamics of the hospitality market.

This service is crafted to provide data-driven insights, equipping you with the information you need to make strategic decisions in a competitive environment. With a focus on detailed market data and trend analysis, Hotel Market Reports is highly valuable to anyone looking to understand the industry better, identify investment opportunities, and develop effective marketing strategies.

 

Latest benchmarks

Stockholm - August 2025

RevPAR

10,7% vs LY

1261SEK

TRevPAR

5,5% vs LY

1802SEK

On-the-Books

+23,1 vs LY

18.1%

Copenhagen - August 2025

RevPAR

+13,3% vs LY

2090DKK

TRevPAR

+5,6% vs LY

2421DKK

On-the-Books

+17% vs LY

18.5%

Oslo - August 2025

RevPAR

+12,2% vs LY

1525NOK

TRevPAR

+6,5% vs LY

1962NOK

On-the-Books

+10,5% vs LY

20.6%

Helsinki - August 2025

RevPAR

10,5% vs LY

98

TRevPAR

8,6% vs LY

133

On-the-Books

+17,2% vs LY

13.7%

Reykjavik - August 2025

RevPAR

+13,3% vs LY

39612ISK

TRevPAR

+12,8% vs LY

44666ISK

On-the-Books

-0,4% vs LY

39%

Riga - August 2025

RevPAR

+22,3% vs LY

87

TRevPAR

+25,8% vs LY

118

Tallinn - August 2025

RevPAR

+7,9% vs LY

79

TRevPAR

+10,2% vs LY

106

On-the-Books

+60,5% vs LY

26%

Get to know the product

In-depth insights to drive hotel growth

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How Hotel Market Reports work

With this tool, you gather extensive hospitality market data, utilizing both automated collection and user inputs to ensure a broad dataset.

The reports are tailored for hospitality investors, DMOs, and industry professionals, wanting in-depth analysis and comparisons. 

Users can define their own compsets for more focused insights, with the size of these sets ensuring data anonymity and market relevance.

The collected data is processed to produce comprehensive reports and analyses. You access the reports through a web interface, downloadable to Excel, or via email subscriptions.

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KPIs measured by Hotel Market Reports

Hotel Market Reports focuses on crucial KPIs that matter most in the hospitality industry. These indicators provide a comprehensive view of  the market's performance. 

Examples of KPIs to track:

  • RevPAR
  • ADR
  • OCC%
  • TRevPAR
  • RevPG
  • Bed OCC%
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The ROI of using Hotel Market Reports

By utilizing Hotel Market Reports, you bring significant benefits to hospitality investors, DMOs, and market analysts.

The reports offer detailed market insights and data, aiding in the development of effective investment strategies and market positioning. 

You gain a deeper understanding of industry trends, resulting in better-informed investment decisions and targeted marketing approaches.

The ROI manifests in improved strategic planning and market analysis, enhancing the potential for financial success and providing tools for making proactive, data-driven decisions in the dynamic hospitality industry.

Don't just take our word for it

Being a customer since 2010, we have consistently relied on Benchmarking Alliance's Hotel Trends and On-the-Books to steer our decision-making process. The depth of analysis on key performance indicators have not only enhanced our strategic planning but also significantly boosted our market competitiveness. Their service is a game-changer for any hotel serious about staying ahead in the industry. There is not a day at the office when the Benchmarking Alliance-reports are not on the screen.

Strawberry-Pär
Pär Augustsson VP Total Profit Strawberry

I am regularly using the On-the-Books report. It provides a clear and comprehensive overview of the markets future bookings. I use it in our commercial meetings showcasing our current performance but also in comparing us with our competitors. It's a great tool that helps us quickly understand why we are leading in some areas and gives us a chance to delve into reasons when we're trailing behind in others. This report has become an invaluable part of our work routine.

jacyz_eric
Eric Bäcklund Total Revenue Manager Jacy'z Hotel & Resort

As a DMO Benchmarking Alliance is an invaluable tool in our daily work. It provides critical market insights and a broader view of the region's overall status. This information gives us confidence when discussing the tourism industry with the media, enabling informed comparisons. We are impressed with Event Intelligence, a standout tool for tracking major regional events and their impact on hotel occupancy and RevPAR in the Stavanger area. It provides us with a clear and actionable perspective.

PerMorten
Per Morten Haarr Director Of Tourism Region Stavanger

Throughout our longstanding partnership, Benchmarking Alliance has proven to be a strong partner for us. Their comprehensive reports serve as a cornerstone for our revenue analysis, whether it is on chain level, for hotels on our revenue service or for individual properties. The reports offer great insights, not only shaping the strategy of our hotels but also driving the overarching strategy of BWH Hotels Scandinavia. The team at Benchmarking Alliance is great to collaborate with and always helpful.

Monika
Monika Moser Chief Technology Officer BWH | Hotel Group

As a mid-sized Swedish city, we greatly benefit from data-based analysis. Through Benchmarking Alliance, we gain a comprehensive view of how Linköping is developing as a destination, both in favorable and challenging times. The ability to compare with other cities, almost in real-time, makes this tool even more valuable. In short, we encourage all hotels in Linköping to participate in Benchmarking Alliance for their own benefit and for the advancement of Linköping as a destination.

Jörgen
Jörgen Nilsson Head of Tourism Visit Linköping & Co

Benchmarking is a valuable tool for evaluating your market position. It reassures you during peak season that your pricing is on point and during low season that dips in occupancy are a general trend. This comparison helps you understand the market better and identify dates where you can increase prices. Benchmarking a user-friendly tool that uncovers key metrics, allowing you to delve deep into the numbers.

linda
Linda Karlsson Hotel Manager Brösarps Gästgifveri

Getting started

Start benchmarking in 3 steps

Step 1

Demo

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Be guided through the benefits & features

Begin your journey by scheduling a personalized demonstration. This initial step provides an opportunity to see the platform in action, understand its capabilities, and how it can be tailored to meet your specific needs. Our team will guide you through the features and benefits of the solution, ensuring you have a clear understanding of its value and impact.

Step 2

Insights

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Industry insights

Gain immediate access to our  system for valuable insights in the hospitality industry. Let us support your analytical work for smart investments and strategic marketing decisions.