Event Intelligence

Transform your business strategy with our Event Intelligence add-on, a powerful complement to Benchmarking Alliance's suite of solutions like Hotel Trends, On-the-Books and Conference Trends. This add-on integrates vital event information — including concerts, sports events, and conferences — into your reports, offering a layered understanding of external factors affecting your business. By correlating your performance data and local events, Event Intelligence enhances your outcomes.

  • Enhanced Demand Forecasting: Predict and prepare for fluctuations in business activity related to local events.
  • Strategic Planning: Align operational and marketing strategies with upcoming events for maximized revenue opportunities.
  • Competitive Insight: Understand how events impact your competitors, providing a broader market perspective and aiding in strategic positioning.
Event Intelligence

Event Intelligence

We outline how Event Intelligence enriches benchmarking with contextual event data

The Event Intelligence add-on by Benchmarking Alliance revolutionizes benchmarking by integrating key event data into your analysis. Designed to augment solutions like Hotel Trends, On-the-Books and Conference Trends, it provides a richer, more nuanced understanding of how local events impact your business. This tool captures a wide array of event types, from concerts and sports events to conferences, offering insights that enhance demand forecasting and strategic planning.

This service empowers businesses to make informed decisions by correlating operational data with event schedules, providing a clear picture of market dynamics and customer behavior. With its emphasis on contextual data and analytics, Event Intelligence is invaluable for businesses seeking to tailor their strategies to capitalize on event-driven opportunities, ensuring they remain agile and competitive in a dynamic market environment.

Latest benchmarks

Stockholm - April 2024


+13% vs LY



+8,7% vs LY



+16,1% vs LY


Copenhagen - April 2024


-7,2% vs LY



-6,2% vs LY



+27,7% vs LY


Oslo - April 2024


+22,6% vs LY



+28,0% vs LY



+9,6% vs LY


Helsinki - April 2024


+16,3% vs LY



+3,2% vs LY



+23,4% vs LY


Reykjavik - April 2024


-5,6% vs LY



-16,1% vs LY



+25,5% vs LY


Riga - April 2024


-8,2% vs LY



-1,1 % vs LY


Tallinn - April 2024


-9,2% vs LY



-22,2% vs LY



+36,2% vs LY


Get to know the product

Elevating hospitality performance: Benchmarking with contextual event data


Event Intelligence is an enhancement that takes the reports of Hotel Trends, On-the-Books, and Conference Trends to the next level by providing invaluable event information. Our enriched reports, which you are familiar with using in the web interface, Excel, or email subscriptions, now come alive with the power of event intelligence. This feature not only facilitates strategic operational planning but also offers insights into the outcomes of different events, giving you a clearer understanding of market behavior. By analyzing how local events affect demand and customer preferences, you can fine-tune your business strategies to align with these dynamics, ensuring a more effective response to market trends and customer needs.

Don't just take our word for it

Being a customer since 2010, we have consistently relied on Benchmarking Alliance's Hotel Trends and On-the-Books to steer our decision-making process. The depth of analysis on key performance indicators have not only enhanced our strategic planning but also significantly boosted our market competitiveness. Their service is a game-changer for any hotel serious about staying ahead in the industry. There is not a day at the office when the Benchmarking Alliance-reports are not on the screen.

Pär Augustsson VP Total Profit Strawberry

I am regularly using the On-the-Books report. It provides a clear and comprehensive overview of the markets future bookings. I use it in our commercial meetings showcasing our current performance but also in comparing us with our competitors. It's a great tool that helps us quickly understand why we are leading in some areas and gives us a chance to delve into reasons when we're trailing behind in others. This report has become an invaluable part of our work routine.

Eric Bäcklund Total Revenue Manager Jacy'z Hotel & Resort

As a DMO Benchmarking Alliance is an invaluable tool in our daily work. It provides critical market insights and a broader view of the region's overall status. This information gives us confidence when discussing the tourism industry with the media, enabling informed comparisons. We are impressed with Event Intelligence, a standout tool for tracking major regional events and their impact on hotel occupancy and RevPAR in the Stavanger area. It provides us with a clear and actionable perspective.

Per Morten Haarr Director Of Tourism Region Stavanger

Throughout our longstanding partnership, Benchmarking Alliance has proven to be a strong partner for us. Their comprehensive reports serve as a cornerstone for our revenue analysis, whether it is on chain level, for hotels on our revenue service or for individual properties. The reports offer great insights, not only shaping the strategy of our hotels but also driving the overarching strategy of BWH Hotels Scandinavia. The team at Benchmarking Alliance is great to collaborate with and always helpful.

Monika Moser Chief Technology Officer BWH | Hotel Group

As a mid-sized Swedish city, we greatly benefit from data-based analysis. Through Benchmarking Alliance, we gain a comprehensive view of how Linköping is developing as a destination, both in favorable and challenging times. The ability to compare with other cities, almost in real-time, makes this tool even more valuable. In short, we encourage all hotels in Linköping to participate in Benchmarking Alliance for their own benefit and for the advancement of Linköping as a destination.

Jörgen Nilsson Head of Tourism Visit Linköping & Co

Benchmarking is a valuable tool for evaluating your market position. It reassures you during peak season that your pricing is on point and during low season that dips in occupancy are a general trend. This comparison helps you understand the market better and identify dates where you can increase prices. Benchmarking a user-friendly tool that uncovers key metrics, allowing you to delve deep into the numbers.

Linda Karlsson Hotel Manager Brösarps Gästgifveri

How to get started

Get started in three steps

Step 01


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Book a demo

Begin your journey by scheduling a personalized demonstration. This initial step provides an opportunity to see the platform in action, understand its capabilities, and how it can be tailored to meet your specific needs. Our team will guide you through the features and benefits of the solution, ensuring you have a clear understanding of its value and impact.

Step 02


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Event Intelligence activated

We will activate the Event Intelligence addon for your account, providing you with valuable event information directly in your reports.