Solution

Conference Trends

Elevate your conference facility's success with our Conference Trends benchmarking solution. It enables you to compare crucial metrics such as attendee numbers and RevPAM against industry benchmarks.

By participating in our collaborative data-sharing platform, your data contributes to a large pool of conference industry standards, helping you to gauge your event's performance accurately. This solution is designed to identify areas for improvement and uncover new opportunities for growth in the dynamic world of conference management.

Track a broad range of KPIs, including RevPAM, RevPD, DelPAM, and delegates to improve conference performance.
Insights into conference market trends
Data-driven strategy development

Conference Trends

Benchmark your conference against KPIs to propel success

Conference Trends is a comprehensive, standalone solution crafted for benchmarking essential revenue management metrics in the conference industry. It stands out by offering you in-depth analysis and vital benchmarks for KPIs, such as, attendee numbers, revenue, engagement rates, and conference efficiency. A solution empowering you to strategically analyze and enhance your events, ensuring you meet and exceed industry standards.

Integrating Conference Trends with Hotel Trends also offer additional value. It provides a unique dual perspective, revealing the dynamic relationship between conference performance and hotel operational metrics. The combined use of both solutions offers richer insights for informed decision-making, ultimately maximizing the success of both your conference facilities and hotel operations.

Get to know the product

Elevating conference performance with comprehensive benchmarking

How Conference Trends works

Conference Trends retrieves daily conference data from integrated facilities, utilizing automated data aggregation and manual reporting options. This robust approach ensures a broad collection of data. Benchmarking is performed in relation to a compset you define, that must be large enough to ensure the anonymity and integrity of the data.

Once collected, the data is processed to generate accurate, relevant KPIs and benchmarks. You can easily access these insights, download them in Excel format, subscribe to regular email updates, or import them into your data warehouse. By customizing the compset, you ensure the benchmarks are precise and directly applicable to your hotel's market segment.

KPIs measured by Conference Trends

Conference Trends focuses on crucial KPIs that matter most in the hospitality industry. These indicators provide a comprehensive view of your conference facility performance, highlighting areas of strength and opportunities for improvement.

RevPAM
RevPD
DelPAM

Using benchmarking in Conference Operations

Conference Trends benchmarking is a powerful tool for all conference facility operations. In management meetings, it provides a data-driven foundation for strategic discussions, helping you make informed decisions by tracking market trends. For frontline teams, benchmarks offer practical guidance for daily operations, helping staff understand and meet industry standards.

These insights are also invaluable for training, ensuring everyone—from housekeeping to front desk—are aligned with the performance goals. By integrating benchmarking into team reviews and strategy, Conference Trends becomes a key driver of continuous improvement and long-term success.

The ROI of using Conference Trends

Experience the tangible benefits of using Conference Trends for your conference facility. Gain detailed insights and actionable data that will improve operational efficiency, elevate guest experiences, and ultimately drive higher revenues.

Conference facilities that utilize Conference Trends have witnessed an increase in RevPAM, optimized pricing strategies, and a boost in conference delegates. This investment not only enhances financial performance but also empowers you to make proactive, data-driven decisions, ensuring your hotel remains competitive and forward-thinking in this ever-evolving industry.

Don't just take our word for it

Being a customer since 2010, we have consistently relied on Benchmarking Alliance's Hotel Trends and On-the-Books to steer our decision-making process. The depth of analysis on key performance indicators have not only enhanced our strategic planning but also significantly boosted our market competitiveness. Their service is a game-changer for any hotel serious about staying ahead in the industry. There is not a day at the office when the Benchmarking Alliance-reports are not on the screen.

Pär Augustsson VP Total Profit Strawberry

I am regularly using the On-the-Books report. It provides a clear and comprehensive overview of the markets future bookings. I use it in our commercial meetings showcasing our current performance but also in comparing us with our competitors. It's a great tool that helps us quickly understand why we are leading in some areas and gives us a chance to delve into reasons when we're trailing behind in others. This report has become an invaluable part of our work routine.

Eric Bäcklund Total Revenue Manager Jacy'z Hotel & Resort

As a DMO Benchmarking Alliance is an invaluable tool in our daily work. It provides critical market insights and a broader view of the region's overall status. This information gives us confidence when discussing the tourism industry with the media, enabling informed comparisons. We are impressed with Event Intelligence, a standout tool for tracking major regional events and their impact on hotel occupancy and RevPAR in the Stavanger area. It provides us with a clear and actionable perspective.

Per Morten Haarr Director Of Tourism Region Stavanger

Throughout our longstanding partnership, Benchmarking Alliance has proven to be a strong partner for us. Their comprehensive reports serve as a cornerstone for our revenue analysis, whether it is on chain level, for hotels on our revenue service or for individual properties. The reports offer great insights, not only shaping the strategy of our hotels but also driving the overarching strategy of BWH Hotels Scandinavia. The team at Benchmarking Alliance is great to collaborate with and always helpful.

Monika Moser Chief Technology Officer BWH | Hotel Group

As a mid-sized Swedish city, we greatly benefit from data-based analysis. Through Benchmarking Alliance, we gain a comprehensive view of how Linköping is developing as a destination, both in favorable and challenging times. The ability to compare with other cities, almost in real-time, makes this tool even more valuable. In short, we encourage all hotels in Linköping to participate in Benchmarking Alliance for their own benefit and for the advancement of Linköping as a destination.

Jörgen Nilsson Head of Tourism Visit Linköping & Co

Benchmarking is a valuable tool for evaluating your market position. It reassures you during peak season that your pricing is on point and during low season that dips in occupancy are a general trend. This comparison helps you understand the market better and identify dates where you can increase prices. Benchmarking a user-friendly tool that uncovers key metrics, allowing you to delve deep into the numbers.

Linda Karlsson Hotel Manager Brösarps Gästgifveri

Getting started

Start benchmarking in 3 steps

Step 1

Demo

Be guided through the benefits & features

Begin your journey by scheduling a personalized demonstration. This initial step provides an opportunity to see the platform in action, understand its capabilities, and how it can be tailored to meet your specific needs. Our team will guide you through the features and benefits of the solution, ensuring you have a clear understanding of its value and impact.

Step 2

Integration

Ensuring an easy setup and PMS integration

The subsequent integration process is streamlined and straightforward. We ensure a hassle-free setup, by seamlessly integrating Hotel Trends with your existing Property Management System (PMS). Our support team will assist you, ensuring a smooth transition and that the system is aligned with your hotel’s specific requirements and data points.

Step 3

Performance

Let benchmarking begin

You can now start benchmarking your performance against industry standards. By utilizing the insights and data-driven analysis from the tool, you can identify areas of improvement, set strategic goals, and make changes. By continuously benchmarking, you can stay ahead of market trends and make smart decisions to improve operational efficiency and profitability.

Your data is secure

At Benchmarking Alliance, we have earned the trust of numerous large corporations due to our unwavering commitment to data security. Your data is more than just numbers to us; it's a vault of your business insights, deserving high level of security. Our reputation is built on a foundation of trust and confidentiality, ensuring your data remains unexposed and secure at all times. With clients that includes many reputable corporations, you can confidently entrust us with your data, knowing it will remain secure and undisclosed.

Integrations

Essential connections to hospitality’s leading platforms

We work with leading hospitality solutions like Hotel Property Management (PMS) to ensure data moves smoothly between systems, so operations run smarter.

Mews

Mews is a property management system designed to simplify and automate all operations for modern hoteliers and their guests.

Opera Cloud

OPERA Cloud Property Management simplifies IT and centralizes data, making information accessible to everyone, anywhere.

VisBook

Focus all your energy on your guests' experience with one smooth hotel PMS that manages everything - from booking to check-out and beyond.

Spectra

Release you from the limitations of older complex hotel systems and opens up the possibilities of a modern cloud solution

Stay updated with the latest news

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Our solutions

Tools for better hospitality decisions

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Hotel Trends

Unlock the full potential of your hotel's performance with our Hotel Trends benchmarking solution. Compare your revenue and occupancy rates against industry standards to identify areas of improvement and seize new growth opportunities.

Conference Trends

Elevate your conference facility's success with our Conference Trends benchmarking tool. Gain actionable insights by comparing your attendee numbers and revenue metrics against the industry benchmarks, empowering you to make data-driven decisions.

On-the-Books

On-the-Books is a forward-looking (365 days) benchmarking service that gives you the ability to compare future bookings. This tool is invaluable for anticipating market trends, helping hotels plan and strategize based on upcoming booking patterns.

Event Intelligence

Enrich your benchmarking reports with our Event Intelligence add-on. Integrate event calendar and information to correlate market trends with your performance metrics, providing a holistic view that informs smarter, event-driven strategies.

Hotel Market Reports

Specifically designed for hospitality investors, Destination Marketing Organizations (DMOs), and other interested in the hospitality market, Hotel Market Reports offer in-depth analyses and insights into the hospitality industry's performance and trends. These reports provide critical data catering to the unique needs of financial and marketing professionals in the hospitality sector.