Discover the power of forward-looking insights with our On-the-Books solution, a benchmarking tool that analyzes your hotel's future bookings for the coming 365 days against market data. This solution offers a window into upcoming trends, enabling you to prepare and strategize effectively for the year ahead.

  • Advance Market Insights: Gain a competitive edge with early visibility into market booking trends.
  • Strategic Revenue Management: Leverage future booking data to optimize pricing and availability strategies.
  • Proactive Planning: Utilize forecasted data for better resource allocation and operational planning, ensuring readiness for market shifts.


We outline how forward-looking benchmarking can elevate your hotel's future planning and competitiveness

The On-the-Books solution by Benchmarking Alliance is an innovative tool specifically designed for forward-looking analysis in the hotel industry. It offers a unique approach to benchmarking by comparing your hotel's future bookings for the next 365 days against market data. This service provides a predictive view into market trends and booking patterns, enabling proactive decision-making.

Tailored for strategic foresight, On-the-Books empowers hoteliers with data-driven insights about future occupancy and revenue potential. It allows for effective revenue management strategies and operational planning, positioning your hotel advantageously in a competitive market. With its emphasis on forecasting and analytics, On-the-Books is indispensable for hotels aiming to strategically plan ahead and capitalize on future market opportunities.

Latest benchmarks

Stockholm - June 2024


+8,6% vs LY



+4% vs LY



-9,7% vs LY


Copenhagen - June 2024


+7,2% vs LY



+6,3% vs LY



+23,1% vs LY


Oslo - June 2024


+3,8% vs LY



+4,2% vs LY



+12,7% vs LY


Helsinki - June 2024


+5,6% vs LY



+22,9% vs LY



-10,3% vs LY


Reykjavik - June 2024


-1,3% vs LY



-11,4% vs LY



+27,6% vs LY


Riga - June 2024


-6,4% vs LY



+2% vs LY


Tallinn - June 2024


-0,1% vs LY



+1,1% vs LY



+4,8% vs LY


Get to know the product

Forecasting Future Success: Advanced Booking Insights with On-the-Books


How On-the-Books works

The On-the-Books system seamlessly collects future booking data from your hotel's Property Management System (PMS) through an automated process. This method ensures a detailed dataset that reflects upcoming market trends. By analyzing this data, our system provides benchmarks and forecasts that compare your hotel's future bookings against the wider market. Users can easily access these insights through a user-friendly web interface, download them in Excel for in-depth analysis, or receive regular updates via email. This market-focused approach equips hotels with the necessary tools to strategically prepare for and adapt to future market dynamics.

KPIs measured by On-the-Books

On-the-Books specializes in essential data that are paramount in the hospitality sector. These metrics offer a comprehensive perspective of your hotel's performance, spotlighting areas of excellence and avenues for enhancement.

  • Occupancy On-the-Books
  • Pickup

Using benchmarking in hotel operations

Implementing On-the-Books for future bookings forecasting is a vital asset in various aspects of hotel management. In executive meetings, it provides a forward-looking basis for strategic planning, enabling leaders to craft informed strategies by anticipating market trends. For operational staff, these forecasts inform preparation and resource allocation, aligning efforts with projected occupancy and revenue patterns. The foresight gained from On-the-Books is also crucial for staff training and development, ensuring all team members are geared towards future operational needs and objectives. Integrating this forecasting tool into regular operational planning and strategic meetings, On-the-Books becomes a key component in driving a hotel’s future readiness and success.


The ROI of using On-the-Books

Implementing On-the-Books offers significant advantages for your hotel. This predictive tool provides insights into future booking trends, enabling you to enhance revenue management and operational planning. Hotels utilizing On-the-Books benefit from improved forecasting, leading to better resource allocation and more effective marketing strategies. This forward-looking approach helps in adjusting pricing and availability to optimize future revenue and occupancy. The ROI from On-the-Books is evident not just in enhanced financial outcomes but also in the strategic advantage it provides, allowing your hotel to stay ahead of market trends and make informed decisions for sustained success in a rapidly evolving industry.

Don't just take our word for it

Being a customer since 2010, we have consistently relied on Benchmarking Alliance's Hotel Trends and On-the-Books to steer our decision-making process. The depth of analysis on key performance indicators have not only enhanced our strategic planning but also significantly boosted our market competitiveness. Their service is a game-changer for any hotel serious about staying ahead in the industry. There is not a day at the office when the Benchmarking Alliance-reports are not on the screen.

Pär Augustsson VP Total Profit Strawberry

I am regularly using the On-the-Books report. It provides a clear and comprehensive overview of the markets future bookings. I use it in our commercial meetings showcasing our current performance but also in comparing us with our competitors. It's a great tool that helps us quickly understand why we are leading in some areas and gives us a chance to delve into reasons when we're trailing behind in others. This report has become an invaluable part of our work routine.

Eric Bäcklund Total Revenue Manager Jacy'z Hotel & Resort

As a DMO Benchmarking Alliance is an invaluable tool in our daily work. It provides critical market insights and a broader view of the region's overall status. This information gives us confidence when discussing the tourism industry with the media, enabling informed comparisons. We are impressed with Event Intelligence, a standout tool for tracking major regional events and their impact on hotel occupancy and RevPAR in the Stavanger area. It provides us with a clear and actionable perspective.

Per Morten Haarr Director Of Tourism Region Stavanger

Throughout our longstanding partnership, Benchmarking Alliance has proven to be a strong partner for us. Their comprehensive reports serve as a cornerstone for our revenue analysis, whether it is on chain level, for hotels on our revenue service or for individual properties. The reports offer great insights, not only shaping the strategy of our hotels but also driving the overarching strategy of BWH Hotels Scandinavia. The team at Benchmarking Alliance is great to collaborate with and always helpful.

Monika Moser Chief Technology Officer BWH | Hotel Group

As a mid-sized Swedish city, we greatly benefit from data-based analysis. Through Benchmarking Alliance, we gain a comprehensive view of how Linköping is developing as a destination, both in favorable and challenging times. The ability to compare with other cities, almost in real-time, makes this tool even more valuable. In short, we encourage all hotels in Linköping to participate in Benchmarking Alliance for their own benefit and for the advancement of Linköping as a destination.

Jörgen Nilsson Head of Tourism Visit Linköping & Co

Benchmarking is a valuable tool for evaluating your market position. It reassures you during peak season that your pricing is on point and during low season that dips in occupancy are a general trend. This comparison helps you understand the market better and identify dates where you can increase prices. Benchmarking a user-friendly tool that uncovers key metrics, allowing you to delve deep into the numbers.

Linda Karlsson Hotel Manager Brösarps Gästgifveri

How to get started

Get started in three steps

Step 01


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Book a demo

Begin your journey by scheduling a personalized demonstration. This initial step provides an opportunity to see the platform in action, understand its capabilities, and how it can be tailored to meet your specific needs. Our team will guide you through the features and benefits of the solution, ensuring you have a clear understanding of its value and impact.

Step 02


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Easy start and PMS integration

Once you decide to proceed, the integration process is streamlined and straightforward. Hotel Trends seamlessly integrates with your existing Property Management System (PMS), ensuring a hassle-free setup. Our support team will assist you in this process, making sure the transition is smooth and that the system is configured to align with your hotel's specific requirements and data points.

Step 03


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Benchmark and enhance performance

With an integrated solution, you can start benchmarking your performance against industry standards. This final step involves utilizing the insights and data-driven analysis provided by the tool to identify areas of improvement, set strategic goals, and implement changes. Regular use of benchmarking will empower you to continuously monitor performance, stay ahead of market trends, and make informed decisions to improve your operational efficiency and profitability.

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Your data is secure

At Benchmarking Alliance, we have earned the trust of numerous large corporations due to our unwavering commitment to data security. Your data is more than just numbers to us; it's a vault of your business insights, deserving high level of security. Our reputation is built on a foundation of trust and confidentiality, ensuring your data remains unexposed and secure at all times. With clients that includes many reputable corporations, you can confidently entrust us with your data, knowing it will remain secure and undisclosed.


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